The Uber guys are PR masterminds. I am in awe.
Step 1: Take a service that’s beleaguered on all sides by impending legislation.
Step 2: “Pivot” to a new service - premium ice cream delivery trucks on demand! - that people are sure to love. Bravo! It’s a sure hit, but it’s so outrageous that no one really expects it work.
Step 3: Launch with insufficient capacity, but that’s ok - how could you have possibly predicted the demand for ice cream on hot July Friday?
Step 4: Apologize and offer a $15 off coupon towards your “regular” service as a consolation.
Step 5: Sway public opinion towards you (reminder: Uber == ice cream!) PLUS get otherwise reluctant new customers to try out your service.
This is so far superior to just offering a coupon. I can’t wait to see what’s next.